Pure Rose blossomed out of the mission to bring to you the health and beauty benefits of the super herb Bulgarian Rose. Nutrition is at the core of health, beauty and longevity. Our mission is to nourish your body, uplift your mood, and energize your soul through every one of our products.

Our founder embraced a healthy lifestyle from childhood. His mother, a nurse who embraced holistic medicine, was on a 100% fruit diet when she was pregnant. Later, as he turned to professional sports, healthy diet became even more important. He started paying attention to the food labels, only to realize that most drinks in the supermarket are loaded with sugar. He needed to do something. Cutting carbs, sugar and artificial ingredients is one thing. Delivering healthy beverages that nourish our body, mind and soul is a whole different story.

In 2017, it dawned on him that his native Bulgaria had something truly unique to offer the world - the super herb Bulgarian Rose (he moved to California in 1999). And that's how Pure Rose was born.

A little more than two years since our launch, we are more excited than ever, seeing the results our valued customers are experiencing. We are committed to help you live a healthier, happier, longer life by offering you the highest quality Bulgarian Rose products. It is the opportunity to touch each and every one of you that drives us to keep doing what we do.



Born in Bulgaria.
Made with love in California.


You'll find that credo on each of our products. It is our promise that you are holding the finest Rose product in the world. We apply the absolute highest standards to deliver our Bulgarian Roses to you. We can’t….we don’t… we won’t settle for less, and nor should you.

The organic methods of growing our Roses, the proprietary extraction process preserving their nutrients, transporting the Rose extract via air from Bulgaria to our California facilities, using amber glass to protect against the effects of light… every little detail speaks of the unparalleled degree of care and pride we take in the creation of products born of Love.

To Health and High Vibrations!