Pure Rose was born out of a simple mission - to share with you the astounding health and beauty benefits of the super herb Bulgarian Rose (a.k.a. Rosa Damascena). We believe that nature has the answers when it comes to our health and that nutrition is at the core of great health and longevity. Our goal is to nourish your body, uplift your mood, and energize your soul through every one of our products.

Influenced by my nurse-turned-holistic-practitioner mother, I embraced a healthy lifestyle at a very young age. When she was pregnant with me, my mother was on a 100% fruit diet. That must have impacted me, as I'm yet to meet someone who eats as much fruit as I do. I'm still amazed by the holistic medicine wisdom she gathered and shared with me over the years, knowledge that is not taught or known to traditional Western medicine.

Later, as I turned to sports and started playing water polo and beach soccer professionally, healthy eating became even a bigger deal. I started paying attention to the labels of beverages, only to realize that there are almost no drinks in the supermarket that are not loaded with sugar. After looking for years for healthy beverages, I realized that the options were, and still are, extremely limited. As a serial entrepreneur focused on health, environment and education, I realized I needed to do something... that it was time to take the beverage industry to a whole new level. Cutting carbs, sugar and artificial ingredients is one thing. Delivering ultra healthy beverages that nourish our body, mind and soul is a whole different story.

In 2017, it dawned on me that my native Bulgaria (I moved to California 19 years ago) had something truly precious to offer the world - the super herb Bulgarian Rosa Damascena, for which Bulgaria has been world renowned. I had an epiphany, and I got so excited, because Pure Rose brought into a focal point three things for me - my passion for health and wellness, my focus on building companies that matter and my desire to put my homeland Bulgaria on the map. It just couldn't get any better.

And that's how Pure Rose was born.

A little more than a year since the launch of our first product, Rose Nectar, we are more excited than ever, seeing the results our customers are experiencing. For years to come, we will be creating the highest quality Bulgarian Rose products to contribute to a longer, healthier and happier life of as many people as we can reach. It is the well-being of our past, current and future customers and the ability to touch each and every one of you that drives us to keep doing what we do.



Born in Bulgaria.
Made with love in California.


You will find that credo on each of our labels. It’s our guarantee that you are holding the finest Rose product in the world… and here’s why.

In the health and beauty industry the famous saying “A rose is a rose is a rose” does not hold up. Few products are made from the esteemed super herb Bulgarian Rose. The few that are suffer a wide disparity in quality. Many rose growers are motivated by cutting costs, not by commitment to quality.

We understand that our products are destined to mingle with your physical and spiritual essence. That is why we apply the absolute highest standards to deliver our Bulgarian Roses. We can’t….we don’t… we won’t settle for less, and nor should you.

From the organic methods of growing our own Roses, through the proprietary extraction process preserving their nutrients, to transporting the Rose extract via air from Bulgaria to our facilities in California, even using amber glass to protect against the effects of light… every little detail speaks of the unparalleled degree of care and pride we take in the creation of products born of Love…

Roses born in Bulgaria. Pristine products made with love in California!

To Health and High Vibrations,
- Tor.